Julie and Sheldon Lincenberg
In 1995, Dr. Sheldon Lincenberg of Georgia Plastic Surgery, P.C., developed the concept for the event. He created it especially for the patients who see him for breast reconstruction due to mastectomy, as well as for all women who are fighting breast cancer and for those who may encounter it in the future, either themselves or through loved ones. Parisian signed on during the developmental phase of this event because of their strong commitment to community service. Pink Ribbons has continued to grow through the years, raising more than one-half million dollars since its inception. In 2007, with the purchase of Parisian, Belk became the new presenting sponsor of Pink Ribbons.